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Basic marketing research :a decision-making approach /Naresh K. Malhotra
Basic marketing research :a decision-making approach /Naresh K. Malhotra
| Parallel Title | |
|---|---|
| Author | Malhotra, Naresh K. |
| ISBN | 9780135024140 |
| ISSN | |
| Call Number | 658.83 NAR |
| Publication | London : |
| Publisher | Pearson, |
| Year | 2009 |
| Physical Description |
671 p. ; 28 cm
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| Subject |
Marketing Research
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| Related Names | |
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