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Consumer behavior: building marketing strategy /Del I Hawkins; Roger J. Best; Kenneth A. Coney
Consumer behavior: building marketing strategy /Del I Hawkins; Roger J. Best; Kenneth A. Coney
| Parallel Title | |
|---|---|
| Author | Hawkins,/bDel I. |
| ISBN | 0072316020 |
| ISSN | |
| Call Number | 658.8342 HAW |
| Publication | Boston : |
| Publisher | Irwin McGraw Hill, |
| Year | 2001 |
| Physical Description |
776p.;30cm
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| Subject |
Consumer behavior.
|
| Related Names |
Best,/bRoger J.
Coney,/bKenneth A. |
| URL |
