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Principles of advertising & IMC /Tom Duncan
Principles of advertising & IMC /Tom Duncan
| Parallel Title | |
|---|---|
| Author | Duncan,/bTom |
| ISBN | 9780071274623 0071274626 |
| ISSN | |
| Call Number | 658.827 DUN |
| Publication | Boston: |
| Publisher | McGraw Hill, |
| Year | 2008 |
| Physical Description |
xxvii, 774p.;ill.;27cm
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| Subject |
Branding (marketing)
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| Related Names | |
| URL |
