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Direct marketing management /Mary Lou Roberts and Paul D. Berger
Direct marketing management /Mary Lou Roberts and Paul D. Berger
| Parallel Title | |
|---|---|
| Author | Roberts,/bMary Lou. |
| ISBN | 013084084X |
| ISSN | |
| Call Number | 658.84 ROB |
| Publication | New Jersey : |
| Publisher | Prentice Hall, |
| Year | 1999. |
| Physical Description |
441p.;23cm
|
| Subject |
Marketing.
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| Related Names |
Berger,/bPaul D.
|
| URL |
