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The science and art of branding /by Giep Franzen and Sandra Moriarty
The science and art of branding /by Giep Franzen and Sandra Moriarty
| Parallel Title | |
|---|---|
| Author | Franzen, Giep |
| ISBN | 9780765617910 |
| ISSN | |
| Call Number | 658.827 FRA |
| Publication | New York, USA : |
| Publisher | Routledge , |
| Year | 2009 |
| Physical Description |
xii, 575 p. ;25.5 cm
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| Subject |
Branding (marketing)
Brand name products Consumer behavior Social values Branding (Marketing) -Management -Case studies |
| Related Names | |
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