|
Strategic marketing management :a business process approach /Luiz Moutinho & Geoff Southern
Strategic marketing management :a business process approach /Luiz Moutinho & Geoff Southern
| Parallel Title | |
|---|---|
| Author | Moutinho,/bLuiz. |
| ISBN | 9781844800001 |
| ISSN | |
| Call Number | 658.8 MOU |
| Publication | Andover : |
| Publisher | Cengage Learning, |
| Year | 2010. |
| Physical Description |
xxii, 490 p. :ill. ;27 cm.
|
| Subject |
Marketing -management.
Strategic Planning. |
| Related Names |
Southern, Geoff
|
| URL |
