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Integrated advertising, promotion, and marketing communications /Kenneth E. Clow
Integrated advertising, promotion, and marketing communications /Kenneth E. Clow
| Parallel Title | |
|---|---|
| Author | Clow, Kenneth E. |
| ISBN | 9781292222691 |
| ISSN | |
| Call Number | 659.1 CLO |
| Publication | UK : |
| Publisher | Pearson Education Limited , |
| Year | 2018 |
| Physical Description |
508 p. ;27 cm
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| Subject |
Advertising
Sales Promotion Communication in marketing |
| Related Names | |
| URL |
